488 MADISON AVENUE
Building Identity & Wayfinding System // Designer, Carbone Smolan Agency
Client: Hardy Holzman Pfeiffer
Once the headquarters of Look Magazine, this historic skyscraper at 51st Street and Madison Avenue in Midtown Manhattan underwent an extensive renovation in 1996. Renowned architect Hugh Hardy was commissioned to supervise the project. I worked with Claire Taylor to design a canopy and brushed aluminum lobby signage to reflect the art deco influenced architecture. The Eurostyle typeface adds to the industrial feel.