LIFETIME TELEVISION
Network Re-Branding // Co-Director, Art Director, Imaginary Forces
Client: Lifetime Television
This extensive re-branding of the Lifetime Television Network was created through the concept of journaling. Macro photography of the notebooks and diaries of women elevated the presence of the network. Each ID, bumper, end page, menu, and interstitial was shot on 35mm film, giving the brand a cinematic yet tactile feel.