CHEVRON "PROMISES"
:30 Commercial // Art Director/Designer (Imaginary Forces)
Client: J. Walter Thompson
The challange with this spot was how to incorporate poor quality footage from Chevron and make the spot feel high end. Over-sized passports were created and the footage was projected into them as the pages turned. The scenario was shot practically on 35mm giving a cinematic feel to a spot that could have felt very low budget.