GAP KIDS “CARPENTER FLARES & CARPENTER JEANS”
Two :30 Commercials // Designer, Imaginary Forces
Client: Gap// Directors: Jonathan Dayton & Valerie Farris
The unique graphic look for these campaign uses keyable kids with strong black outlines. Multiplication of children gives the spots an op art feel. The dynamic typography was used on large in-store banners to tie into the broadcast campaign.