PAN'S LABYRINTH
Theatrical Trailer // Creative Director (graphics)
Client: Picturehouse // Editor: Bill Neil, Trailer Park
The logotype designed for this trailer was chosen by director Guillermo del Torro. The descender of the Y grows roots,becoming a tree. A large mystical tree trunk is a critical metaphor in the film. Other graphic cards show a growing ink blot that evolves into the shape of a preying mantis.